New Cards for 2025 Early Drop!

35 NEW CARDS NOW AVAILABLE

The Avanti Press house brands - Avanti, AMERICA and A*Press - are introducing new greeting cards for the 2025 catalog. 

Avanti Brand  

Avanti brand features 12 new designs – with test-winners for Birthday, Friendship, Pet Sitters, Thank You, and Retirement. Birthday for Dad, Birthday for Mom, Family Birthday were expedited simultaneous to testing to add depth to categories immediately.

Based on test-results from POS reporting stores, 2 designs ranked highest with potential best-seller status:

You know fabulous when you spot it! Happy Birthday

At our age, this is how we remember what day it is. Happy Birthday

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A*Press Brand 

 

14 new test designs - Anniversary, Birthday, Get Well, Friendship, New Baby, New Home, Sympathy and Wedding. Some of the Birthday cards were fast-tracked simultaneous to testing based on early positive reviews.

Early Favorites:

Pop, Sparkle, Fizz Page 3: Cheers to whatever age it is! Happy Birthday

Laugh because there's nothing you can do about it! Happy Birthday

NEW A*PRESS DISPLAY: We’ve updated signage for our 84-pkt floor display to showcase these new bright, bold & funny cards from A*Press

 

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AMERICA Brand 

 

We have 9 new test winners – Birthday, Blank, Friendship, Get Well, Thank You. A tenth card will introduce a new format featuring a larger interior fold-out (spoiler alert baseball card in the video!)

Our best-seller predictions based on the test:

You sparkle from the inside out! Happy Birthday

Also, this Birthday card ranked very high in most stores: